Why Black Friday won’t fix the economy

One of the best reads of the holiday weekend was this Washington Post op-ed piece, from the retail anthropologist who brought us the books Why We Buy and The Call of the Mall:

Consumer spending can’t drive us out of this recession. We have to adjust to lower, more responsible spending levels. We still will dress our children, maintain our homes and drive cars. We will eat, drink and have fun. But the transition to less will be painful.

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